Playing Smart by Working Safely

Is the construction industry inherently so unsafe that nothing can be done about it? A number of construction firms have proven that this just isn't so. Here are steps some of them have taken to achieve outstanding safety records.

By Charles D. Bader


 
 

Let's face it: There are dangers in every construction workplace. Working off the ground, below the ground, or with powerful tools and equipment is dangerous work. Any slip or misjudgment can lead to a serious accident. A landmark 1993 study by the Construction Industry Institute's Zero Accidents Task Force put the situation into stark perspective with the following assessment of the then-current situation:

"The construction industry in the United States … employs five percent of the nation's work force–yet that five percent experiences a disproportionate 20 percent of all traumatic occupational fatalities and 12 percent of the total number of disabling injuries.

"Studies indicate that between 1980 and 1987, workers' compensation insurance costs in the US doubled….These same studies also indicate that it is not uncommon for contractors with poor safety performance to pay twice the premium costs as compared to those with excellent safety records.

"Research shows that development and implementation of effective safety programs reduce accidents. Unfortunately, when it comes to spending time and money on safety, many do not feel safety is vital to the success of their projects. This attitude stems from a failure to recognize that effectively implementing project safety techniques will, while reducing job injuries, also reduce the workers' compensation premium by 50 to 90 percent and the indirect costs of injury by a like amount."

While some contractors heeded these words (as we shall see later in this article), others clearly did not. According to the Bureau of Labor Statistics, fatal injuries in the construction industry have continued to rise, reaching 1,190 deaths in 1999. In that year, the construction industry employed 6% of the total US industrial work force, but it still had 20% of all occupational fatalities and 10% of all disabling injuries.

The Role of Videos

Given the 20% increase in the relative numbers of construction workers (from 5% to 6% of the total labor force), that represents some progress in six years. It also indicates, however, that a large number of contractors and subcontractors are not investing sufficiently (or effectively) in safety programs, much less zero-accident safety programs. And according to Rick Longstaff, president of Vista Training of Burlington, WI, "The top reason given for not training is lack of money. The industry average percentage of total payroll dedicated to training for all contractors is between 2.5 and 3%. For small contractors, that won't pay for a training staff and an elaborate program, but it will pay for a video-based safety program.

"Video has a place as an economical training tool. We can stage scenes with a well-thought-out, good-quality video that can effectively drive home an important point. Video is infinitely patient. It will repeat the story as many times as you want and never lose patience with a person who may be having a hard time grasping the point. Video is consistent. It will deliver the same quality performance every single time. And video can take your audience into situations they cannot safely experience any other way and bring them back alive and without injuries.

"But a video cannot take the place of a live instructor and should never be expected to. Video, regardless of whose it is, should be used as support for the person responsible for doing the training, not in place of him. The audience wants and deserves a person they can question. They want to express their own opinion regarding the situation.

"A well-designed video lesson will have a simple leader's guide, some form of test to provide validation of the training, and–ideally–some student materials they can carry away with them. Videos cannot replace trainers, but they can help them get their job done better," Longstaff concludes.

Independent Trainers

Where are these trainers coming from? In most cases, a contractor might not have to develop his own training courses. The Occupational Safety & Health Administration (OSHA), Associated General Contractors (AGC), and National Utility Contractors Association (NUCA) all have prepared safety-training courses for the construction industry, and there are independent trainers who are knowledgeable and experienced in leading these courses. George Kennedy, vice president of safety for NUCA, says the association has trained more than 60,000 of its members in the general OSHA requirements for an excavation site. The training covers such areas as sloping and benching, timber shoring for trenches, aluminum hydraulic shoring for trenches, access and egress exposure to vehicular traffic, exposure to falling loads, hazardous atmospheres, stability of adjacent structures, fall protection, and a full range of protective equipment and systems.

"We have one of the best training programs in the country," Kennedy asserts. "We have 90 trained instructors who are located throughout the country and who train 5,000 to 6,000 people every year. They don't just train the people who labor in the trenches either. Owners, project managers, foremen, and supervisors all go through an eight-hour training program. And they have to score 80 or higher on the test to get a NUCA card that verifies that they have successfully completed the course requirements.

"Some of these certified instructors are employees of contractors and train just their company's employees, but most of them are independent and will teach anyone. We now have eight bilingual instructors who have already taught 400 Spanish-speaking people this year. We completely converted our course material to Spanish so that we could serve this rapidly growing segment of the work force. That was no small effort. Our OSHA course provides each trainee with a 300-page manual that they take home after completing the course."

The AGC has an extensive program of disseminating safety information and offering training to its members. On the summer agenda promoted on its Web site were a Professional Crane Operators Train the Trainer course, a Safety Management Training Course, the AGC/OSHA 500 Trainer Course, and a Safety Education and Incentive Program system for contractors. The latter system is particularly innovative. It provides packs of safety training cards and a prize catalog. To win a prize, an employee must correctly answer the safety questions on the cards and have a zero-accident safety record for at least the previous three months. Moreover, a contractor can customize the program to fit its business by selecting any 12 of the 21 available topics that best address that contractor's specific safety-training needs.

The National AGC also sponsors a Safety Awards program that offers general contractors an opportunity to compare their safety records with other AGC members that perform similar construction and are of similar size. According to Carolyn Guglielmo, AGC's director of safety and health services, "Participating contractors receive a confidential printout to compare their company's safety statistics with their peer companies. The data are tabulated to produce total lost workday case incidence rates [excluding restricted workdays]. The formula for computing ‘incidents' is structured to multiply the lost-workday cases by 200,000. The resultant product is then divided by the work hours of exposure to generate the lost-workday case incident rate."

It also provides a great opportunity for contractor members to compete for nationally recognized awards for outstanding safety records. Last year's winners and second- and third-place finishers all had outstanding records. Upon interviewing some of these companies, we found that those records were not accidental (so to speak). Each had a comprehensive and innovative safety program in place that produced these results. Consider the case of last year's Grand Award winner, Stacy and Witbeck Inc. of Portland, OR.

Stacy and Witbeck: Emphasis on Preplanning

Stacy and Witbeck earned the Grand Award by virtue of having a lost-workday case incident rate of zero. "That's right," confirms John Bollier, vice president of operations for the Northwest region, "and we haven't had a lost-time incident here for five years. What's more, the type of work we do here is inherently more dangerous than the average construction work. When I came here, the comp factor for our type of work was 20; now it's down to 12, but that's still 50% higher than Oregon's comp factor for normal construction work."

Stacy and Witbeck is in the street and underground utility business, with particular emphasis on streetcar and other light-rail transit systems. The company has successfully built complex downtown transit systems in some of the West's busiest urban areas. The company's work on Portland's Central City Streetcar and Tri-Met's Airport Max Project extended the company's zero lost-time incident rate into 2001, despite working in congested downtown traffic conditions.

Stacy and Witbeck has a broad safety program comprising a safety manager, a safety committee, weekly safety meetings, and two types of safety incentive plans for workers: One is a corporate plan tied to general liability claims and employee lost-time safety records, and the other is a project-specific incentive plan developed by the onsite staff of large projects with greater-than-usual liability potential.

"Perhaps the most significant factor in the success of our safety program, though, is our application of job hazard analysis [JHA]," Bollier observes. "These preplanning and hazard identification documents are developed prior to the start of work on a project by the foreman of the crew that will actually be performing the work. After this draft JHA is reviewed by our safety and management staff, it becomes the planning document for that project. We actually began this process about five years ago when one of the agencies asked us to provide preplanning sheets. It seemed like a time-consuming and unnecessary chore at the time, but we soon found that this type of preplanning focused our attention on specific hazards and other conditions we might have overlooked otherwise. So we started to use it even if it was not a mandated contract requirement, and now it has become [standard operating procedure] here."

Bollier again uses the current downtown Portland job to illustrate the power of JHA. "This construction operation required us to complete 10,000 worker hours while working under live overhead power, adjacent vehicle and pedestrian traffic–all while maintaining Tri-Met's operating light-rail system. We produced and rehearsed JHAs and hourly schedules. The result? Without a single incident, we completed the work on time, the revenue service went on without interruption, and subsequent public comment was extremely positive."

With this perfect safety record, the firm's workers' compensation experience modification rating (EMR) has steadily come down to its current 0.62 level. Steve Zajc, branch manager of Argonaut Insurance's Milwaukee office, explains the importance of a declining EMR. "The amount of premium a company pays depends on its accident record. The lower the claim cost, the lower the premium. And the EMR is the standard of comparison used to determine what the premium should be. An EMR of 1.00 is average, an EMR lower than 1.0 will cause the premium to be lowered, and an EMR higher than 1.0 will cause the premium to be increased. And yes, EMRs do go above 1.0. I have one on my desk right now that is 2.84. Apply an EMR like that to what is normally a $1 million labor cost, and you would be looking at a premium surcharge of over $1.8 million just because of a pattern of accidents.

"What's more, the EMR is based on the last three years of experience, excluding the most recent year. So if a company just renewed its workers' compensation coverage on July 1, 2001, the EMR would be based on policy years 7-1-97/98, 7-1-98/99, and 7-1-99/00. The 7-1-00/01 year would be added on next year, and the oldest year would be dropped off. Therefore, if a company has a bad year of safety losses, it will impact their experience mod rate for three years, even if they have a perfect record during those years."

Southern Constructors: A Small Company Can Do It Too

Sue Caldwell, safety director of Southern Constructors in Knoxville, TN, is painfully aware of the long-term ramifications of a bad year of safety losses. In 1995, Southern's workers' compensation EMR was a hefty 1.68. But Southern, which has annual revenues of about $10 million, proved that smaller companies can implement effective safety programs too. By 2000, the company's EMR had been brought down to a very respectable 0.67. And the company earned the AGC award for best record of companies with fewer that 100,000 work hours in the municipal/utilities division.

How did the company do it? Caldwell explains, "In late 1993, we had established our safety program that included written safety procedures, posted safety rules, and volumes of manuals at each job site. But we still had a problem: The most important component of any safety program–employee participation–was missing. Therefore we implemented a written company policy that states our intentions are to provide the safest possible working environment for all of our employees. The purpose of our safety program is to provide policies and guidelines in order to reduce the risk and occurrence of accidents and injuries. It is the goal of our company to provide an accident-free workplace from an economic and humane standpoint. Our programs are designed to assign responsibilities to all employees and to outline actions and methods that will aid in the reduction of unsafe acts that may result in accidents and control losses.

"Our safety committee involves employees at all levels. The members include the safety director, a superintendent, a laborer, and a carpenter. The committee performs job-site inspections utilizing a checklist and makes recommendations for corrective actions. Safety committee members are extremely perceptive in identifying hazards on the job site. Each member serves for one year. The safety director, AGC safety director, and insurance company loss-control personnel randomly perform job-site inspections.

"Each quarter, we conduct companywide safety meetings, providing lunch as well as training. Either our safety director or another resource performs the training. Other sources utilized are representatives from AGC, insurance agent representatives, equipment-supplier representatives, and our insurance carrier. Each superintendent discusses any accidents that may have occurred and the results of job-site inspections. Employees discuss any needs of the field regarding signage, personal-protection equipment, and site-specific training.

"We have also implemented a safety incentive program for all employees," Caldwell continues. "Each employee who has worked six months accident-free receives an award. We also give awards to employees who work all year without an accident. To reinforce supervisor's accountability, we distribute monetary rewards for safe man-hours supervised minus any cost of accidents that occurred on their job site.

"All of our job superintendents and management have successfully completed the 10-hour Occupational Safety and Health Training Course in construction safety and health. All superintendents attend classes at the American Red Cross to obtain their certification in first aid and CPR. Superintendents conduct weekly toolbox talks on each job site. Confined space training has been performed at job sites where the need existed. Our employees really participate in the program now, and that has made all the difference."

That sounds like an expensive program for a small contractor, but Caldwell begs to differ. "As a direct result of our safety program with employees actively involved, our company saved over $165,000 on our annual premium for workers' compensation insurance in 2000. Moreover, our company has become more competitive in bidding too. For a bid with a $1 million estimated labor cost, we would have had to add over $150,000 in 1995 to cover workers' comp costs. Today that figure is just over $25,000. All in all, our revitalized safety program has been worth every penny. Not only has it had a very positive effect on our company's financial performance, it also has become a great confidence builder for our employees."

Swinerton Builders: Train, Train, Train

The co-winner in 2000 of the AGC Best Record Award for contractors in its building division that had more than 500,000 work hours was Swinerton Builders of San Francisco. Averaging close to 2 million work hours per year, the 113-year-old company boasts an OSHA recordable rate of 2.86, a lost-time incident rate of 0.36, and a workers' compensation EMR of 0.63. "To put this in perspective," says Wade Obermann, vice president and director of safety, "we have a recordable injury rate 68% lower than the national average of 8.8, and our lost time rate is 89% lower than [similar industries'] national average of 3.3 lost-time incident rate per 200,000 hours worked."

They take safety seriously at Swinerton. Obermann reports directly to the president of Swinerton Inc., and the company's safety program budget has increased each year by approximately 15% "to allow the program to expand by approximately 15% and to allow the program to expand and improve in step with company growth." Each of the company's 12 major offices has a professional safety representative who is hired strictly for the purpose of accident reduction and loss reduction.

"They are also responsible for monitoring safety programs and training in their respective areas," Obermann adds. "Safety representatives are also responsible for ensuring contractor and subcontractor compliance with all project safety requirements. The safety representatives also work with the project superintendents and project managers and coordinate with an owner's safety department on safety, security, environmental, and industrial hygiene matters. And they indoctrinate, instruct, and train employees on safety matters and environmental concerns."

Swinerton really believes in training its employees to maintain safety. Obermann says the company did a survey "several decades ago" and concluded that more and broader training was needed. Among the training programs the company offers–and pays for–today are OSHA 10-hour training, the Certified Safety Trained Supervisor in Construction program, and training needed to comply with new regulations, such as forklift training and certification. In addition, it does on-the-job employee safety training ranging from safety orientation training for new hires, weekly toolbox meetings held by supervisors at each site, and monthly supervisor training sessions that are also open to project managers, engineers, and estimators. "We do a lot of auditing of safety performance," Obermann points out, "and if we determine training is needed in any function or area, we select or devise a training program focused on that specific function or area.

"We are constantly seeking new ways to expand our safety program. For example, we have created the ‘Minimum Performance Safety Standard for Subcontractors.' This document, which is included in our bid specifications for subs, clearly defines the safety culture of this company and delineates the minimum acceptable safety requirements a subcontractor must meet. Our Minimum Performance Safety Standard can be more progressive than standard OSHA requirements.

"Also, we have become the first contractor to become VPP [Voluntary Protection Program] certified through the Cal/OSHA Construction Program. The VPP is designed to recognize contractors with nonfixed work sites who have achieved occupational safety and health excellence. It's not easy to get certified and get into that program; you really have to have an outstanding health and safety program in place. But once you are certified, OSHA no longer dictates your program. You are allowed to design your own safety program that works best for a specific project and that complies with OSHA standards. You are removed from any Cal/OSHA programmed inspection list, you receive letters instead of Cal/OSHA complaint inspections, and any Cal/OSHA inspections are limited to the specific area of complaint or accident. In other words, you have proven you're good so the agency lets you self-police your operations and spends its time policing contractors that haven't proven they have good programs. I would encourage any contractor or subcontractor doing business in California to take the time and trouble to get certified for this program. Cal/OSHA is trying to sell it in other states too, so the opportunities VPP offers may soon expand."

Brandenburg Industrial Service Company: It's the People

Brandenburg is in perhaps the most dangerous construction business of them all. It is the largest demolition contractor in the country, with a staff of 550 that typically works between 1.3 and 1.4 million employee-hours each year. The workers' compensation rates vary from state to state, but as an example, when demo contractors take down a steel building in Brandenburg's home state of Illinois, their manual comp rate is $34 per $100 payroll.

"However," asserts Bill Moore, Brandenburg's vice president of marketing, "because of our comprehensive safety program, our rate is a fraction of that. For the past three years, our lost-time incident rate has averaged just 0.71 and our workers' comp experience modification rate has averaged just 0.48. How did we achieve this record? Well, we now have a staff of four safety engineers and four environmental engineers, a wide range of safety training materials and safety equipment, and a computer system that can track accidents and accident costs by job, by foreman, by superintendent, and by employee. But the single most important ingredient in our safety program is our people.

"It starts at the top. Our owner has always been a safety fanatic. He won't put up with unsafe conditions. That's vital. If you don't have your CEO's unwavering support for your safety program, you're just rearranging deck chairs on the Titanic.

"Second, we try to hire only the very best employees. We hire almost all of our employees from referrals from our best current employees. In any event, we insist that prospective hires have some type of construction experience, because people are most susceptible to injuries during the first few weeks on the job. Also, we have a good relationship with our unions, so we get some pretty talented people from them too."

Once Brandenburg decides to offer a person a job, the company makes sure he understands the company policy on controlled substances, safety equipment, and safety rules. Once a person is hired, a Brandenburg safety person gives him or her a one-on-one safety orientation that usually takes four hours and includes a general orientation video and separate videos on torches, skid-steer loaders, asbestos, and so on. If the new hire is Hispanic, a Spanish-speaking safety person does the orientation.

Even if new hires are experienced, Brandenburg initially keeps them on simple jobs, at grade level and away from heavy equipment. They are put with the company's most safety-conscious foremen who watch them closely for the first few days. Then, depending on how safely and effectively that new hire works, he or she is moved up to more responsible jobs. The company prides itself on both its safety record and its low turnover rate, so it wants to make sure it doesn't take on an employee who is careless or otherwise accident-prone. Again, Brandenburg's good relationship with its unions helps. They have come to know that if the company lets someone go for a safety reason, it is a valid reason.

"All of our people, especially our new people, are reminded constantly about safety," Moore says. "We require our foremen to have daily safety meetings and to record what was discussed at the meeting on the formatted back of the daily time card. If, for some reason, a foreman forgets to document the meeting, our payroll department is instructed to give the time card to our owner. Needless to say, it doesn't happen twice.

"I personally think that it's much better to have a two-minute meeting five days a week than have one weekly 10-minute meeting. It took OSHA a few years, but they finally figured out that in most cases, it's not the equipment that causes or prevents accidents, it's the workers themselves, and the key to controlling accidents is through training and good equipment."

Brandenburg equips its employees with a variety of safety equipment specific to the hazards they are likely to face. Thus, in addition to hardhats, safety shoes, and respirators, the company provides proper safety uniforms for specific jobs. For example, disposable uniforms are provided for asbestos work, whereas washable, flame-retardant suits are recommended for workers who use torches in their demolition work. Showers and locker rooms are provided in all Brandenburg facilities. In all remote job locations, the company provides decontamination trailers that are also equipped with locker rooms, equipment storage areas, showers, and a laboratory for a hygienist. And on jobs that require it, Brandenburg provides fall-protection systems and similar devices to protect its workers.

Brandenburg backs its conviction that workers are basic to achieving effective safety with an incentive safety program that is extremely generous. "If our entire company goes a month without a chargeable accident," Moore explains, "our 30 foremen get an extra 40-hour check that month. Our salaried people also get a bonus, but their bonus is also contingent on the company being profitable for the month. It's a powerful incentive too. Depending upon the amount of profit we make during the month, the salaried people can make up to twice their regular salary each month."

There is a lot of controversy about how effective incentive programs are. Brandenburg obviously thinks they work well if they apply to the group as a whole. But is their incentive program too rich? Probably not, given the high costs of even one accident. Argonaut's Zajc points out that every accident results in costs that are either direct or indirect:

  • Direct: Medical expenses incurred from injuries sustained in the accident and indemnity payments to injured workers while away from work. These costs are most often reimbursed by insurance.
  • Indirect: Other "nonbillable" costs that result from internal systems adapting to the accident and its aftermath. Among them are the wage cost of the injured worker, wage costs of others caused by the accident, property damage, and administrative costs that include increases in workers' compensation costs and legal costs and/or increases in liability insurance premiums. Indirect costs are most often uninsured and therefore unrecoverable; they account for 70-90% of the true cost of an accident.

But cost is just one measure. Brandenburg's owner probably said it best when he asserted, "I would rather give the money to employees than to insurance companies, lawyers, and especially widows."

And Bollier of Stacy and Witbeck wraps up the entire defense for good–and perhaps high-budget–safety programs with the statement, "We have found that when safety is treated as the number-one priority, all other facets of the business follow to a successful conclusion. Safety not only promotes personal well being and high morale, but it facilitates planning, reputation, do-it-right-the-first-time thinking, schedule, public appreciation, and corporate profit."

Guest author Charles D. Bader is with Dateline II Communications in Los Angeles, CA.

 

 
 

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